• PR Marketing Coordinator

    Job Locations US-MA-Charlton
    Job ID
    # of Openings
    Job Type
    Regular Full-Time
  • Responsibilities

    The responsibility of the PR Marketing Coordinator is to enhance public relations for The Overlook’s Independent Living Community through the creation of 'human interest' stories, press releases, social media outlets to maintain a positive identity and visibility. 


    • Plan and direct public relations programs designed to create and maintain a favorable public image for The Overlook. Identity opportunities to highlight and showcase residents and employees.
    • Generate and oversee press coverage in consultation with CEO/ED and Director of Sales and Marketing. Work with colleagues to generate new ideas for social media, blogs, YouTube, Facebook, LinkedIn, etc.
    • Develop and maintain relationships with members of the newspaper, radio, television and web media for story development.
    • Create, copyedit, proofread, and revise press release communications, research and compose articles for the Trowel, use photography and video to enhance media releases.
    • Develop and expand the network of contacts for major online media sites that cover stories related to the senior living industry with a highlight on The Overlook.
    • Compile sales information, prepare weekly sales reports and distribute to the marketing staff and other staff members as directed.
    • Assist the marketing staff in the planning and implementation of special events and community marketing meetings.
    • Perform administrative and related activities: type letters, reports, records and efficiently plan and organize the marketing office.
    • Maintain computer database of prospective residents including waiting lists, inventory list, master log of The Overlook Life Care Community residences and update sales transactions.
    • Research media coverage and industry trends. Conduct extensive media outreach. Coordinate conference, trade shows, and press interviews.



    • Bachelor’s Degree in a Public Relations-related area, such as communication, journalism or marketing preferred
    • 1 – 2 years of experience preferred
    • Self-starter, strong skill in identifying public relations opportunities
    • Excellent judgment and problem solving skills
    • Strong oral and written communication and speaking skills
    • Excellent communication and listening skills, resourceful and organized
    • Computer skills

    Company Overview

    Why choose the Overlook

    • We offer an excellent benefits package for full and part time positions including; medical, dental, vision and life insurance (effective on day one), a 401(k) retirement savings plan, tuition assistance, and paid time off.
    • Daycare and Fitness center on site available to all employees.
    • Referral bonuses.
    • Employee appreciation events.

    Located on a beautiful 450 acre campus in Charlton, Massachusetts, The Overlook Retirement Community and Health Center offers 221 independent living residences and a complete continuum of care including post-acute, assisted living, memory care, CARE management services, and skilled nursing for long and short-term care needs. The Overlook sponsored by the Masonic Health System of Massachusetts has a proud tradition of service since 1911.



    We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage all applicants of all ages.


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