• Community Liaison - Stoughton/Metro West

    Job Locations US-MA-Stoughton
    Job ID
    # of Openings
    Home Health/Care
    Job Type
    Regular Full-Time
  • Responsibilities

    The Community Liaison (CL) is responsible for generating client referrals from professional referral sources for The Overlook Visiting Nurse Association (OVNA) and Hospice. A CL has healthcare sales and marketing experience and a skillset for developing solid referral relationships in the healthcare field. The Community Liaison is responsible for meeting and or exceeding referral and census goals for assigned territory.

    • Manage and coordinate referrals from providers, facilities or any other referral source
    • Maintain existing and expand new customer base by developing relationships with the following key stakeholders:
      • Hospital and rehab case managers/discharge planners
      • Physicians and physician’s practices
      • Geriatric care managers
      • Elder law attorneys
      • Community agencies
      • Assisted living and memory care communities
    • Provide accurate clinical evaluations and facilitate patient placement based upon clinical services needed, clinical services available, patient/family preference and geographical location
    • Provide all necessary clinical documentation, health, financial and other pertinent information to Central Intake promptly and accurately
    • Understand assigned territory and how to cultivate new business and nurture existing accounts. Recognize barriers to referrals, importance of relationship development and respond accordingly to achieve desired results
    • Follows market trends in territory and responds preemptively to market changes
    • Organizes in-services and presentations to promote and educate current and potential referral sources about OVNA and Hospice
    • Keeps accurate records and logs of all referrals and admissions, NTUCs and patient activity in accordance with statistical and regulatory requirements
    • Pre-plan weekly marketing activities in accordance with a monthly marketing plan
    • Meets or exceeds weekly, monthly and quarterly goals established by manager
    • Maintains and monitors spending within budgeted expense accounts
    • Coordinates and attends related trade shows, conferences, and events
    • Rotates holiday coverage as requested


    • Bachelor’s degree in business, public relations/marketing or health care related field
    • Minimum of five years of sales and marketing experience working in a health care field. Experience screening in a home care or hospice setting a plus
    • Highly organized, strategy driven, flexible and possess the ability to understand and act accordingly to market variables
    • Must have the ability to interact with all customers, both internal and external with the professionalism and diplomacy necessary to portray OVNA and Hospice in a positive manner
    • Must possess superlative communication and interpersonal skills across all levels while maintaining sensitivity to patient/family needs
    • Must have general computer skills
    • Valid MA driver’s license and reliable transportation

    Company Overview

    Located on a beautiful 450 acre campus in Charlton, Massachusetts, The Overlook Retirement Community and Health Center offers 221 independent living residences and a complete continuum of care including post-acute, assisted living, memory care, CARE management services, and skilled nursing for long and short-term care needs. Additionally The Overlook Visiting Nurse Association provides home health services covering over 180 towns across Massachusetts. The Overlook sponsored by the Masonic Health System of Massachusetts has a proud tradition of service since 1911.


    We offer an excellent benefits package for full and part time positions including; medical, dental, vision and life insurance (effective on day one), a 401(k) retirement savings plan, tuition assistance, and paid time off.


    If you share our commitment to the highest quality of resident-centered care please visit our careers site to view available positions.


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